Client – GlaxoSmithKline (GSK)
Duties – Art Direction
Skills Flexed – Branding, POSM Design, Advertising
The range was gaining popularity due to its competitive price and quality, resulting in increased conversion sales in-store. GSK aimed to enhance its current retail units to attract more attention to its various brands, such as Aquafresh, Sensodyne, Paradontax, Eno, and Panadol. This involved designing marketing collateral and POSM materials to improve product range visibility and generate more interest among customers.
Duties – Art Direction
Skills Flexed – Branding, POSM Design, Advertising
The range was gaining popularity due to its competitive price and quality, resulting in increased conversion sales in-store. GSK aimed to enhance its current retail units to attract more attention to its various brands, such as Aquafresh, Sensodyne, Paradontax, Eno, and Panadol. This involved designing marketing collateral and POSM materials to improve product range visibility and generate more interest among customers.
